Are Blogs Still Relevant? How to Keep Your Business Blog Current
With so many social media platforms out there, it’s easy to let your business blog fall to the back burner. There’s so much focus on going viral on Instagram or TikTok that I bet you’ve discounted the effectiveness of a business blog, or are even wondering, “Are blogs still relevant?”
Although social media is important, maintaining your business blog should still be a vital part of your marketing efforts. With all the buzz about going viral and playing to the algorithm, wedding business owners have forgotten the untapped potential that their own business blog has!
That’s why I’m detailing 5 main reasons why a business blog is still relevant (arguably, more relevant than ever!), and how to keep yours current.
After all, you found your way here to this blog post, so blogs must still be doing something right, right? 😉
Why a Business Blog is Still Relevant
Trying to keep up with Instagram, TikTok, Pinterest, Facebook, and now Threads is a full-time job! So if you’ve let your business blog fall to the wayside, don’t worry, you’re not alone! It’s no wonder wedding pros often let blogging slip through the cracks: There just simply isn’t enough time to consistently post on social, keep up with admin tasks, work onsite, service clients, blog, and find time to recharge in between!
Although we may have forgotten it, a business blog is still relevant and hugely important in marketing your wedding business. There is enormous potential to boost your SEO through your business blog. Not to mention that it helps cement your authority in the industry and there’s even the ability to monetize it (hello passive income!).
Let’s dig a little deeper into each of these reasons of why your business blog is still relevant.
1. SEO, SEO, SEO
SEO, or search engine optimization, is the behind-the-scenes strategy to how people find your website. In the same way you’ve heard about the algorithm on social media and the importance of catering to it, it’s just as important, if not more important, to boost your website’s SEO. After all, your website is the frontline of your sales efforts. You’re always striving to push your followers on social to click the link in your bio to visit your website or complete the inquiry form on your website. Let’s not forget that couples can find your website directly through Google still!
But they can only do so if you optimize for SEO. Your business blog is one of the best ways to do that! With a blog, there are endless opportunities to include popular keywords both in the post itself and on the backend. If optimized fully and correctly, each of your blog posts will act as an organic sales tool for you!
When you create a blog post, you are essentially creating one more landing page for your website. This means one more way and one more chance for your dream clients to find you!
The more blog posts you create, the more ways you create for couples to connect with you: It’s as simple as that!
2. A Business Blog Establishes Expertise & Authority
Your business blog serves as a vehicle for you to establish and cement yourself as an expert in the industry. With every blog post, you’re showing couples your recent work, what work you did to create that particular wedding, and which other credible wedding vendors you’ve aligned yourself with by working together.
You can take it one step further by seamlessly weaving golden nuggets of information into your blog posts; wedding planning tips & tricks that only you as the expert would know, and are now sharing with your couples. Infusing insider knowledge planning tips is a great way to keep your business blog current and provide value to your audience. Bonus points if you include helpful planning resources as free downloads in your posts!
By consistently blogging with SEO-friendly copy and information that adds value to your readers, you just might find your business becoming a leading authority figure in the industry!
3. Showcase Your Work Through Your Business Blog
Your business blog is a wonderful way of showing off your work to new, potential clients. Whether you’re a wedding planner, wedding photographer, wedding videographer, or live wedding painter, this is your time to shine! Step into the spotlight with each blog post, putting SEO-optimized images of your work front and center.
This is the perfect opportunity to share with readers your latest work, what it’s like working with you, and your package information. If you have a specific style to your work, like your unique photography style, blogs about real weddings you’ve worked on are a great way to showcase that!
If you’re thinking, “I can just showcase my work on Instagram!”, keep reading! The next section is for you!
4. Marketing Synergy
Let’s talk about synergy! While that sounds like corporate jargon, synergy just means syncing your marketing efforts towards your goals. This looks like having your business blog posts work in tandem with your posts on social media and your email newsletters. When you publish a new blog post, you’ll want to then promote it across social media while also sending out an intentional newsletter to your email list. Doing this maximizes the number of views on your blog post, increasing your website’s SEO – We’ve come full circle!
Want my secret tip to getting even more eyes on your blog posts? Ask me by hitting the button below!
5. The Hidden Potential of Your Business Blog: Monetization
Once your business blog is established and you’ve built a steady audience for it, you’ve unlocked the hidden potential of your business blog: monetization! Besides converting readers into new leads, your business blog can also house affiliate links. These are commission-based marketing tools, where you promote another business’ service or product through your own business.
You may have heard of Amazon Associates, Amazon’s professional affiliate marketing program, but you can also become an affiliate for other resources you love, like your favorite business software. You can harness the power of synergy that we talked about to drive traffic to your blog, which means more opportunities for people to use your affiliate links… and for you to earn passive income!
Just make sure that the affiliate links you include in your posts are relevant to your business and your blog post topic. You don’t want your posts to feel spammy!
Ready to Start or Update Your Business Blog?
Are you ready to take full advantage of your business blog? If you don’t have one yet, are you ready to take the first step?
Hi, I’m Jessica Hetu! I am a virtual assistant for wedding creatives, who specializes in expertly managing your business’ backend, so you can focus on what matters most. In my 10+ year career in the wedding and event industry, I have been a wedding planner and coordinator, venue manager, and catering director, planning events at national brands like Walt Disney World, Loews Hotels, and Ritz-Carlton Orlando, to name a few.
When you work with my team and me, not only do you get a like-minded wedding & event creative, but you also get a new best “friendor!” We have hearts for service and are chronic perfectionists, so you can be confident that we will get the job done right with the same level of excellence you give to your clients.
Connect with Jessica by hitting the button below and get ready to make some magic together!
